The Aurelia Launch
A flagship brand launch in Sydney, scored end to end with a live band, DJ and roaming performers, timed precisely to every reveal on the run-sheet.
Placeholder story: Aurelia wanted a launch that felt less like a corporate event and more like a cultural moment. The music had to carry the brand: refined on arrival, building through the keynote, and unmistakably premium when the product was revealed.
We opened with a roaming string duo through the crowd, scored the reveal with a live band hit timed to the lighting cue, then handed the night to a DJ and live sax that kept the room until close. Replace this with the real brief and outcome.
Moments from the night. Tap any image to view it full-screen.
They read the room better than we could have briefed. Every cue landed, and the night felt unmistakably ours.
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